UGOLF Connects Its Golf Courses in Spain to SmartPanel’s Innovative Platform

UGOLF, the leading golf course management company in France, a European reference with a strong presence in Spain, has integrated all its Spanish golf courses into the innovative SmartPanel platform.

«Real-time data visualization tools are crucial for managing the constant flow of information generated by each of our business units,» said Eduardo Ruiz, Golf Area Director at UGOLF.

«Our main challenge was accessing information that wasn’t immediately available. Generating biweekly or monthly reports was time-consuming, which delayed our reaction time to real data. Now, we have greater visibility and can make decisions much faster,» Ruiz added.

«Identifying our players, analyzing their feedback across various channels, assessing the effectiveness of marketing actions, and especially monitoring revenue growth across different channels compared to past activities are the advantages we needed most right now,» Ruiz concluded.

SmartPanel’s Contribution to UGOLF

SmartPanel has been instrumental in analyzing the diverse data sources and information systems within UGOLF. The programming department has seamlessly integrated this data into a comprehensive dashboard that covers all business units.

As the only platform specifically designed for analyzing golf course performance data, SmartPanel offers a wide range of functionalities:

• Revenue Visualization: Track revenue trends across different channels and sources.
• Online Booking Insights: Analyze booking traffic qualitatively and quantitatively, including the number of bookings, online channels of origin, sales by country, devices used for bookings, and the digital marketing campaigns driving leads.
• Web Traffic Analytics: Monitor metrics such as website visits and conversion rates.
• Regional Benchmarking: Compare metrics like average prices for green fees, buggies, early bird, and twilight offers by region.
• Revenue Management Panel: Facilitate decision-making in pricing distribution and allocation, with trend forecasting to anticipate demand.
• SmartPanel Insights: Detect significant deviations in revenue and bookings compared to previous years, budgets, or green fee targets.
• Reputation Management System: Configure, design, and send personalized surveys to players, leveraging insights to improve services.

And much more.

Why SmartPanel?
SmartPanel stands out as the only platform explicitly designed for golf course performance analysis, offering UGOLF the tools it needs to optimize operations, enhance decision-making, and drive sustainable growth.